Pretty much all of the big summer music festivals are over and done, and I’m already picking out my favorite autumn trends (Pastel coats, leopard print, Sixties silhouettes …it’s gonna be a good fall), so it’s safe to say that my brain has already sorta switched gears from carefree summer dressing to sumptuous fall layers.
Thankfully, there’s the bohemian-chic Emily Bargeron of Mamie Ruth and her constantly Coachella collection to remind me to slow down and savor the rest of summer.
A graduate of Georgia Southern University, Bargeron always had a love of fashion. She began designing and selling jewelry to friends and family at the age of thirteen and as she got older, she knew fashion was going to be an inescapable part of her life and graduated from GSU with a degree in fashion design.
After seeing a Charleston Fashion Week competition, she entered her designs into the race and earned a spot in the CFW 2009 Emerging Designers Competition semi-finals.
Her designs have been featured in magazines such as Savannah Magazine and South Magazine, and she recently showed at Savannah Fashion Week in May.
She then went on to debut her first collection, “Patchwork and Posies” later that year and now Mamie Ruth is sold all over the United States at 53 boutiques, including Hawaii.
Mamie Ruth, named after Bargeron’s grandmother, is designed with a “Woodstock feel” in mind, perfect for the free-spirited woman. It’s music festival chic while being marvelously original.
Bargeron cites Grace Potter (of Grace Potter and the Nocturnals), Florence Welch (of Florence + The Machine), Janis Joplin and other “bad ass female rock stars” as fashion inspiration, hoping to translate their effortlessly cool vibes into the clothes she designs for Mamie Ruth.
She also infuses her line with a mix of Southern charm and tribal flare, and incorporates Native American-inspired accents and 60’s and 70’s fashion into her work. Her target customer is a fun-loving, outgoing woman who loves to travel.
Separates are the name of her game, although her dresses, such as the insanely summery and gorgeous Makenna dress are enough to make a girl want to slip off her shoes and go full on ‘La Dolce Vita- Bonnaroo Edition’ in the Forsyth Park fountain.
I love that I can snag a loose, carefree top such as her Dashiki top to pair with my little white denim shorts or her Mercury Sparkle vest to layer over boring maxi dresses. It’s a taste of hippie that I can overindulge in or mix with the rest of my more reserved pieces.
It’s an eco-friendly line too, that has a local, homegrown aspect that extends out into the world. She hires local seamstresses to create samples and purchases African wax prints that go to the aid of children in Africa.
With the addition of her menswear line, Mister, Bargeron hopes to expand her brand into a whole lifestyle brand.
You can find her clothes at Custard boutique in Savannah, or you can pop over to her studio (right across the street from Custard) where you may just find Emily working away.
For more information and online shopping (!) check out http://www.mamieruth.com